The European Franchise Awards are a celebration of excellence hosted by the European Franchise Association, a leading advocate for the franchise industry in Europe dedicated to fostering and promoting the franchise business model. The event featured the participation of 30 companies across10 European countries and provided  a platform to celebrate excellence, innovation, and dedication within the franchise sector. 

The International Brand of the Year category acknowledges brands recognised for their ability to expand beyond their domestic market, particularly outside of Europe. By bestowing this prestigious Award upon MBE Worldwide, the European Franchise Association and its international panel of judges, acknowledged MBE’s role as commerce enablers for SMBs and consumers and its commitment to making a global impact and empowering entrepreneurs worldwide. MBE Worldwide has demonstrated an exceptional contribution to the franchise sector, with a clearly defined global expansion strategy resulting in a presence of the Group in 52 countries, encompassing 10 brands and 3,150+ Business Solutions Centers that served over 1 million business customers worldwide in 2022, also including its ecommerce platform PrestaShop.

“We are honored to receive this Award in recognition of our international role and vision in expanding our business across the world. It motivates us to continue developing an evenly distributed international network of Business Solutions Centers” said Giuseppe Bergonzi, MBE Worldwide Region Director. “This prize is a tribute to the hard work and dedication of the entire MBE team, from Entrepreneurs and Master Licensees all over the world, and their staff, to the Corporate partners in the Headquarters”.